At 17x777, your personal data is handled with the same care we apply to your funds. This Privacy Policy explains exactly what information we collect, why we need it, how we use it, and what rights you have over your own data as a player on our platform.
This Privacy Policy ("Policy") is issued by 17x777 ("17x777", "we", "us", "our") and applies to all personal data collected from individuals ("you", "Player", "User") who access or use the 17x777 website, mobile platform, and all associated services, including the sportsbook, casino, live dealer tables, and customer support channels.
17x777 is committed to protecting the privacy and security of personal data entrusted to us by players across Pakistan — from Karachi to Lahore, Islamabad to Faisalabad and everywhere in between. This Policy describes our data practices in clear terms so you can make informed decisions about using our platform.
By registering a 17x777 account or by continuing to use the platform after this Policy is published or updated, you acknowledge that you have read and understood its contents. This Policy is incorporated by reference into the 17x777 Terms & Conditions, which govern your overall use of the platform.
17x777 acts as the data controller for all personal data collected through the platform. As data controller, 17x777 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing complies with applicable data protection obligations under our international gaming license.
If you have any questions about how 17x777 processes your personal data, or wish to exercise any of the rights described in Section 11 of this Policy, you may contact our Data Protection team via the channels set out in Section 16.
17x777 collects the following categories of personal data from players:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Account registration, KYC verification, age verification |
| Contact Data | Pakistani mobile number (Jazz, Zong, Telenor, Ufone), email address, residential address | Account communication, support, verification |
| Financial Data | JazzCash/EasyPaisa wallet number, bank account details (HBL, UBL, Meezan Bank), USDT wallet address, transaction history | Processing deposits and withdrawals, fraud prevention, AML compliance |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Platform security, fraud detection, service optimisation |
| Usage Data | Games played, bets placed, session duration, bonus activity, pages visited | Responsible gaming monitoring, personalisation, analytics |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Customer support, dispute resolution, quality assurance |
| KYC Documents | CNIC scan/photo, proof of address, source of funds documentation where required | Identity verification, regulatory compliance, fraud prevention |
17x777 does not collect special categories of sensitive personal data (such as health data, biometric data, or data revealing racial or ethnic origin) unless you voluntarily disclose such information in the context of a responsible gaming self-exclusion request or a support interaction, in which case it is processed solely for the purpose for which it was provided.
17x777 collects personal data through the following means:
17x777 processes your personal data on the following legal grounds:
17x777 uses your identity and contact data to create and maintain your player account, verify your identity and age in accordance with our 21+ policy, and communicate important account-related information including transaction confirmations, security alerts, and policy updates.
Your financial data is used solely to process deposits and withdrawals through your chosen payment method (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or USDT), to verify that payments originate from accounts registered in your own name, and to comply with anti-money laundering obligations.
As a licensed gaming operator, 17x777 is required to verify player identity, monitor gaming activity for signs of problem gambling, detect and prevent fraud and money laundering, and maintain records of transactions and player activity for the duration required by our licensing authority.
17x777 uses your usage data — including session duration, deposit frequency, and betting patterns — to identify players who may be exhibiting signs of problem gambling and to proactively offer responsible gaming tools. This processing is carried out in fulfilment of our licensing obligations and in the genuine interest of player welfare.
Technical data including IP addresses, device identifiers, and login timestamps are used to detect unauthorised account access, identify duplicate accounts, and prevent fraudulent activity on the 17x777 platform.
Communications data from live chat, email, and support tickets is used to respond to your queries, investigate complaints, and improve the quality of our support services. Support interactions may be recorded for quality assurance purposes.
Aggregated and anonymised usage data is used to understand how players interact with the 17x777 platform, to identify areas for improvement, and to make decisions about game selection, user interface design, and new product features. This analytics processing does not involve identifying individual players.
17x777 does not sell, rent, or trade your personal data to any third party for commercial purposes. We share your personal data only in the following limited circumstances:
Cookies are small text files placed on your device when you visit the 17x777 website. They allow the platform to recognise your device, remember your preferences, and collect information about how you use the site. Similar technologies, including local storage and session storage, are also used on the 17x777 platform.
You can control non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the 17x777 platform — in particular, disabling session cookies will prevent you from remaining logged in to your account.
17x777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by our international gaming license and applicable law. The following general retention periods apply:
Where data is no longer required for any lawful purpose, 17x777 will securely delete or anonymise it.
17x777 implements a comprehensive set of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:
Subject to applicable law and our licensing obligations, you have the following rights regarding the personal data that 17x777 holds about you:
Request a copy of the personal data 17x777 holds about you, along with information about how it is used.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
Request that 17x777 restricts the processing of your personal data in certain circumstances, such as while a data accuracy dispute is being resolved.
Request that your personal data be provided to you in a structured, machine-readable format where technically feasible.
Object to the processing of your personal data for direct marketing purposes. You may also object to processing based on legitimate interests in certain circumstances.
To exercise any of these rights, please contact the 17x777 support team via live chat or the email address listed in Section 16. We will respond to all valid requests within 30 calendar days. In some cases, we may need to verify your identity before processing your request.
Please note that certain rights are subject to limitations where processing is required to comply with legal obligations — for example, we cannot delete transaction records that we are required to retain under our gaming license for a minimum period.
The 17x777 platform is strictly for adults aged 21 and above. 17x777 does not knowingly collect personal data from individuals under the age of 21. If we discover that a person under 21 has provided personal data and registered an account, we will immediately close the account, delete all associated personal data where possible, and return any deposited funds in accordance with our licensing authority's requirements for underage gambling incidents.
If you are a parent or guardian and believe that a minor under your care has registered on 17x777, please contact us immediately using the details in Section 16. We take underage access very seriously and will act without delay.
With your consent, 17x777 may send you promotional communications about new games, bonus offers, PSL betting promotions, and other 17x777 services via SMS, email, or in-platform notifications. We will only send marketing communications where you have explicitly opted in at the time of registration or through your account settings.
You may withdraw your consent to receive marketing communications at any time by:
Please note that withdrawing marketing consent does not affect your receipt of essential transactional communications (such as deposit confirmations, withdrawal notifications, and security alerts), which are sent as a necessary part of operating your 17x777 account.
The 17x777 platform may contain references to third-party game providers and payment services. Where you interact directly with a third-party provider's service (for example, a game embedded in the 17x777 casino lobby), that provider may collect certain technical data from your session in accordance with their own privacy practices. 17x777 is not responsible for the privacy practices of third-party providers and recommends that you review their privacy policies independently.
17x777 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. Where changes are material, we will notify registered players via email or via a prominent notice on the 17x777 platform at least seven (7) days before the updated Policy takes effect.
Your continued use of the 17x777 platform after the effective date of any updated Policy constitutes your acceptance of the changes. If you do not agree with a material change to this Policy, you may close your account by contacting support, and any balance will be returned in accordance with our withdrawal procedures.
The "Last Updated" date shown at the top of this document and in the table of contents sidebar indicates when the most recent revision was published.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 17x777 processes your personal data, please contact us through any of the following channels:
17x777 aims to acknowledge all privacy-related queries within 48 hours and to provide a substantive response within 30 calendar days. For urgent matters relating to potential unauthorised access to your account, please use the live chat option which is staffed around the clock.
Our privacy practices go beyond legal compliance. Here is what they mean for you as a player on 17x777.
Every session on 17x777 is SSL/TLS encrypted. Your login credentials, payment details, and personal data are never transmitted in plain text — not to us, and not across the network.
17x777 does not sell, rent, or share your personal data with advertisers or data brokers. Your information is used exclusively to operate your account and comply with our licensing obligations.
17x777 gives you meaningful rights over your personal data — access, correction, portability, and in certain cases deletion. Our support team processes all data requests within 30 days.
Data protection procedures at 17x777 are reviewed as part of our international gaming license audit cycle. Compliance is not optional — it is a condition of continuing to operate.
17x777 does not hold your data indefinitely. Retention periods are tied to specific legal obligations and once those periods expire, data is securely deleted or anonymised.
Questions about your data at 11pm on a Sunday? Our live chat team is available around the clock in Urdu and English to address any privacy concern you may have about your 17x777 account.
Now you know exactly how 17x777 handles your data. Your information is secure, never sold, and entirely under your control. Ready to head back to the platform?
21+ Must be 21 or older. Gambling is entertainment only. Play responsibly.